Entrepreneur · Founder · Builder

Hur

Jeongbal

허정발 · Born 1991 · Seoul, Korea

Founder & CEODINO STUDIOEst. 2018
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Hur Jeongbal
11+ Years · 860+ Brands
0+
Years Entrepreneurship
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Brand Partnerships
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Creator Network
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Global Markets

Identity

Who is
Hur Jeongbal?

NameHur Jeongbal (허정발)
Born1991 · Seoul, South Korea
RoleFounder & CEO
CompanyDINO STUDIO Co., Ltd.
EducationSoongsil University, Seoul
LanguagesKorean · English

Areas of Expertise

Core
Competencies

Commerce EntertainmentInfluencer MarketingContent IP DevelopmentCross-Border E-CommerceBrand IncubationRevenue-Share FinanceK-Beauty ExportCreator Economy

"The best marketing is a product that sells itself — I just build the infrastructure that makes that possible at scale."

— Hur Jeongbal

Personal Achievements

What He's Built

🏗

Serial Entrepreneur

  • 11+ years of entrepreneurial experience
  • Multiple ventures from ideation to scale
  • Founded DINO STUDIO at age 26
  • Bootstrapped to profitability in Year 5
📡

Commerce Innovator

  • Pioneered YouTube commerce in Korea
  • Built 170+ creator-commerce channels
  • 4,000+ micro-influencer co-purchase network
  • TikTok Shop expansion across 6 markets
🌏

Global Builder

  • K-Beauty cross-border export architect
  • US, Southeast Asia & Japan market entry
  • 860+ brand partnerships over 7 years
  • Samsung, LG, Amorepacific, CJ & more
TIPS Program — Selected & Graduated
Ministry of SMEs & Startups · 2021–2022
Campus Town Resident Company
Seoul Metropolitan Government · 2020
Notable Alumni Entrepreneur
Soongsil University · 2020–Present

Career Timeline

A Decade of
Building

2014First Startup — University Entrepreneur
2016Multiple Pivots — App, E-Commerce, Product Design
2018Founded DINO STUDIO · Seoul
2019Launched CREVE — Creator × Brand Matching
2020Seoul Campus Town · Media Recognition
2021TIPS Program — Government-Backed Investment
2022TIPS Graduation · Scaled Operations
2023Profitability Achieved · 860+ Partner Brands
2024Cross-Border Commerce · 6 Countries
2025Global Distribution Partnership · USA
Let's Connect

Open to
Collaboration

Brand PartnershipsInvestment TalksGlobal ExpansionContent Commerce
Visit DINO STUDIO →