Entrepreneur · Founder · Builder Hur
Jeongbal
허정발 · Born 1991 · Seoul, Korea
Founder & CEODINO STUDIOEst. 2018
View Profile↓Identity
Who is
Hur Jeongbal?
NameHur Jeongbal (허정발)
Born1991 · Seoul, South Korea
RoleFounder & CEO
CompanyDINO STUDIO Co., Ltd.
EducationSoongsil University, Seoul
LanguagesKorean · English
Areas of Expertise
Core
Competencies
Commerce EntertainmentInfluencer MarketingContent IP DevelopmentCross-Border E-CommerceBrand IncubationRevenue-Share FinanceK-Beauty ExportCreator Economy
"The best marketing is a product that sells itself — I just build the infrastructure that makes that possible at scale."
— Hur JeongbalPersonal Achievements
What He's Built
🏗
Serial Entrepreneur
- 11+ years of entrepreneurial experience
- Multiple ventures from ideation to scale
- Founded DINO STUDIO at age 26
- Bootstrapped to profitability in Year 5
📡
Commerce Innovator
- Pioneered YouTube commerce in Korea
- Built 170+ creator-commerce channels
- 4,000+ micro-influencer co-purchase network
- TikTok Shop expansion across 6 markets
🌏
Global Builder
- K-Beauty cross-border export architect
- US, Southeast Asia & Japan market entry
- 860+ brand partnerships over 7 years
- Samsung, LG, Amorepacific, CJ & more
★
TIPS Program — Selected & Graduated
Ministry of SMEs & Startups · 2021–2022
★
Campus Town Resident Company
Seoul Metropolitan Government · 2020
★
Notable Alumni Entrepreneur
Soongsil University · 2020–Present
Career Timeline
A Decade of
Building
2014First Startup — University Entrepreneur
2016Multiple Pivots — App, E-Commerce, Product Design
2018Founded DINO STUDIO · Seoul
2019Launched CREVE — Creator × Brand Matching
2020Seoul Campus Town · Media Recognition
2021TIPS Program — Government-Backed Investment
2022TIPS Graduation · Scaled Operations
2023Profitability Achieved · 860+ Partner Brands
2024Cross-Border Commerce · 6 Countries
2025Global Distribution Partnership · USA